Project Scale

corporate and commercial strategy to underpin business growth
Industry Manufacturing
Scope Corporate and Commercial Strategy
Location Melbourne
Project Lead CRM Partner

Project Detail

Challenge

A hi-technology manufacturer required a corporate and commercial strategy to underpin business growth for the next five years.

 

CRM Approach

CRM Advisory were engaged to be the architects of a broad corporate and commercial strategy for the business. The primary objective of the strategy was to increase the company’s capacity in order to scale up its revenue and profit contribution. Specifically, we were charged with developing a plan to-wards increasing enterprise value.

 

Outcome

CRM Advisory delivered a broad-brush strategy and tactical plan, which has given the client a clear and concise strategic commercial direction.

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